D
Dave
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Re: IPL and ICL- is this damaging international cricket?
removing the salary cap is the worst thing they could do.
removing the salary cap is the worst thing they could do.
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Guru™;218058 said:Give me ODI cricket over this BCCI crap
However, in the face of competition from IPL, marketing and establishing ICL as a vibrant TV property does not seem an easy task. Cricket historian Dr Boria Majumdar said there are negative factors one needs to consider when talking about ICL. "It (ICL) is considered a rebel league and lacks official sanction, and will not have the hype, support and cache as the IPL. Without ICC endorsement, it will not be as popular in other cricket-playing countries. Secondly, as Zee owns ICL, other media houses will not back it with the same enthusiasm as they have done in the case of IPL. For example, while Zee will and does cover IPL, Sony will hardly give ICL space. Also, news channels will not want to antagonise the BCCI by going too far with supporting ICL. Lastly, sponsors, too, will want to back the next edition of IPL in the absence of official sanction for ICL," he said.
"IPL is a successful television property with consistent ratings of about four-five, similar to any popular show on a general entertainment channel. The initial tournaments of ICL got ratings of one-two. To attract the viewers to another Twenty20 tournament will be a tough challenge for the ICL team," said a senior media planner in India.
Despite all the talk about ICL lacking the same amount of support and fan-fare, its officials are upbeat about the upcoming game. "It is important for all involved or following the league to understand that in terms of product life cycle we are in the introductory stage. Like any other sporting product, the ICL will need time to build its support base," said Himanshu Modi, business head of ICL.
On the contrary, Majumdar thinks after IPL, ICL will be too much to keep cricket fans glued to the TV. "There will reach a point when even the IPL will have to innovate further. Once the novelty wears off, once people get a flavour of the entertainment-cricket package on offer, interest will dwindle," he said.
Chandu;219606 said:Zee to launch multi-media ICL campaign
Come on ICL, you need to get ready for your obituary. As I said before, it has served the purpose it intended in its infancy, but has no relevance now due to IPL. There is no place for ICL to exist in a saturated (media) market. They should rescind the bans on rebel players who had joined ICL, and dissolve it once and for all.
Guru said:ICL needs to go and the IPL will follow suit shortly after. The worldwide support isn't there for what the tournament wanted, all the revune will be coming from the Indians.